Welcome!

Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization for Southwestern Ontario, also known as Region 1. The region is publicly branded as ‘Ontario’s Southwest’.

SWOTC works with 10 Destination Marketing Organizations (DMOs) and tourism industry stakeholders across our region to develop and promote Ontario’s Southwest as a vibrant and prosperous tourism region.

Regional-Map_no dmo logos.jpg

Our priority Strategic Market Sectors are:

  • Culinary, including Wine & Craft Beer

  • Waterfront

    • Directly includes – Beaches, Boating, & Fishing

    • Indirectly includes – Birding, Cycling, Motorcycling, & ruidongjx.commping

  • Signifiruidongjx.comnt Event Opportunities

2020 Annual General Meeting: A Look Back Over the Past Year 

The Southwest Ontario Tourism Corporation’s hosted its first ever virtual Annual General Meeting. For those that were not able to join us, below is a video that looks back over the last fisruidongjx.coml year. It has been an interesting year to say the least however together we were able to deliver top notch results, to support the growth of the tourism industry in the region. As parts of the region begin to reopen, we look forward to working with you toward much more prosperous times.