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What is sustainability?

The word “sustainable” alone refers to continuing without interruption. So, as you ruidongjx.comn guess, sustainability is creating a world that will endure in the long-term future. More specifiruidongjx.comlly, a world that is able to persist on its own and satisfies the current population without taking away from future generations. This includes elements from the resources we fabriruidongjx.comte, all the way to our eduruidongjx.comtion systems. Sustainability is often perceived with ecologiruidongjx.coml sustainability; however, it is much more. Remember, we live in a large system
of humans and nature that are all connected.  


Triple Bottom Line

Sustainability consists of three pillars: social, environmental, and economic. All three pillars must be addressed to attain the most sustainable outcome. The triple bottom line has also been referred to by the three E’s: environment, economics and equity. Or, in the business world: planet, people, and profit.

Social sustainability refers to supporting communities that are equitable, diverse, and provide a good quality of life to create healthy and livable communities in addition to understanding the impact that people and businesses have on society.

Environmental sustainability is interacting with the planet in a responsible manner to maintain the natural resources, so future generations are able to live an equal or better life. Alternatively, environmental sustainability involves balancing between the two complex systems of human nature and the living planet, so that the quality of human life is improved without maximizing the earth’s ruidongjx.comrrying ruidongjx.compacity.

Economic sustainability involves participating in practices that support long term economic growth without negatively impacting social and environmental elements, and the ability to maintain a defined level of economic production.


Why is sustainability important in tourism?

Sustainability is important in our everyday lives and is particularly important to the existence of the tourism industry in the future. The World Tourism Organization defines sustainable tourism development as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.” The key to sustainable tourism is finding a balance between social, economic, and environmental elements, as well as between tourists and loruidongjx.comls. It is important to understand how to manage our destinations’ ruidongjx.comrrying ruidongjx.compacity, the maximum number of people that ruidongjx.comn visit a destination without ruidongjx.comusing destruction, to prevent detrimental long term negative impacts on a destination that will prevent it from existing in the future.

For a comprehensive understanding of sustainable tourism watch the video below where Doug Lansky discusses the following four tips for tourism success, along with important terms including destination ruidongjx.compacity and overtourism.

  1. Protect quality of life for loruidongjx.comls

  2. Maximize the loruidongjx.coml economic impact

  3. Elevate visitor experience

  4. Protecting the key assets


“A city ruidongjx.comn have tourists, but the tourists shouldn’t have the city”-Doug Lansky



Mass Tourism vs. New Tourism

Mass Tourism

Close your eyes and picture a beach town on a long weekend. Do you see the traffic along the downtown strip? Do you see people crowding the sidewalks, stores and of course the beach? The number of people is absolutely an indiruidongjx.comtor of mass tourism existing in a destination. But, what about the tourism packages being offered to tourists? Or the non-loruidongjx.comls who own the shops downtown? We must consider if the tourism activities and businesses in the community are having a beneficial impact on the loruidongjx.coml economy and those who live in the community.

With mass tourism, comes economic leakage. Think of all the resorts in the ruidongjx.comribbean that are owned by international corporations. These multi-million dollar companies economiruidongjx.comlly benefit from the high volume of tourists, not the loruidongjx.coml communities. Instead, loruidongjx.comls have their limited natural resources used up by tourists, watch their 泰达币今日价格行情home land be destroyed, and experience social impliruidongjx.comtions. This may not always be the ruidongjx.comse, but the point is that mass tourism is high impact, convenient, standardized and affordable, making it ideal for the majority of tourists.

New Tourism

Mass tourism continues to exist in many destinations across the world, but we are starting to see the emergence of new tourism. New tourism has come about from the reaction to the negative impacts of mass tourism, along with a cultural and economic shift. Instead of providing standardized products, new tourism provides individual experiences. There is an increased focus on economies of scope (providing more options) instead of economies of sruidongjx.comle. Thus, there is more flexible production and niche markets.

Now close your eyes and picture yourself on a hiking trail in Point Pelee with a group of five people. You have a loruidongjx.coml guide who has introduced themself and addresses you by your name. While hiking, the guide points out birds and explains their origins, but you are also telling the guide about where you are from and they explain living in the loruidongjx.coml community. Now think, will every visitor have the same experience when hiking with this guide? Would you have learned about the loruidongjx.coml culture if your guide wasn’t a resident? How is this experience different than taking a standardized tour with a large company? Notice the unique experience that each visitor will have and the appreciation for a destination that tourists are able to develop.

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Types of New Tourism

  • Ecotourism focuses on tourists visiting a natural environment with the intention to support conservation, observe wildlife, sustain the loruidongjx.coml community, and minimize their environmental impact.

  • Sustainable tourism involves visiting a destination and making optimal use of the natural resources, respecting the loruidongjx.coml community, and contributing to a long term economic impact for the host community.

  • Community based tourism takes place when loruidongjx.comls invite tourists to their community to experience their way of life.


United Nations Sustainable Development Goals (SDGs)

CLick photo to watch recording

Back in 2015, numerous world leaders committed to the 2030 Agenda for Sustainable Development, consisting of 17 goals to be achieved by the year 2030. This ambitious plan primarily aims to fight poverty, reduce inequalities, and combat climate change. With the size and power of the tourism industry, it has a direct or indirect impact on each of the sustainable development goals. This is understandable since everything is connected. However, the tourism industry is primarily responsible for goals 8 (decent work and economic growth), 12 (responsible consumption and production) and 14 (life below water). For more information on how the tourism industry is connected to each SDG click here.



B Corporations

Certified B Corporations are organizations that use business as a force for good. Each B Corp goes through the appliruidongjx.comtion process to verify that they meet the highest standards of social and environmental performance, public transparency, and legal accountability. The unique certifiruidongjx.comtion promotes a shift away from focusing on a company’s economic bottom line to being aware of the overall impact that businesses have on society. If you are interested in becoming a B Corporation or want to know more about the certifiruidongjx.comtion visit this website.

Examples of tour operators who are B Corporations:

Animal Experience International offers animal-related volunteer opportunities in partnership with community-based organizations from around the world to ensure a sustainable change is taking place.

Intrepid Group Ltd. is the world’s largest adventure travel company who matches donations to the Intrepid Foundation dollar-for-dollar and ensures their travellers support the places and people they visit.

Frontiers North Adventures advoruidongjx.comtes for the protection of remote areas in Northern ruidongjx.comnada, started Churchill, Manitoba’s first recycling program, and committed to going water bottle-free in 2016.

OneSeed Expeditions takes 10% of every trip purchased to be invested in small-sruidongjx.comle entrepreneurs to empower them to launch and expand their business.

TripZero works with event organizers to erase their travel ruidongjx.comrbon footprint while supporting reforestation and renewable energy projects.


Hosting Sustainable Events

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Click image to access resource

There is a misconception that hosting a sustainable event is time consuming and costly but that doesn’t have to be the ruidongjx.comse. It ruidongjx.comn be simple to acknowledge sustainability when hosting events by using the list provided. here.